Doug Sleeter
Biography
Accounting, technology, and the people in between
Doug Sleeter is the founder and former CEO of The Sleeter Group, an international network of accounting software consultants, and the former producer of SleeterCon, an annual conference and tradeshow for accounting professionals.
In 2017, Doug was inducted into The CPA Practice Advisor Hall of Fame. He was also named to Accounting Today’s “Top 100 Most Influential People in Accounting” every year from 2008 through 2015, and in 2013 Small Business Trends recognized him with its Small Business Influence Champion award.
Doug is a passionate leader of innovation and change in the small business accounting technology world. As a CPA firm veteran and former Apple Computer evangelist, he melded his two great passions, accounting and technology, to guide developers in the innovation of new products and to educate and lead the accounting professionals who serve small businesses.
In 2015 he sold The Sleeter Group to Diversified Communications. The company became The Accountex Network, and its conference became AccountexUSA.
Always in search of the next big thing, he focuses on blockchain technology and cryptocurrency, which he believes will change virtually everything in global commerce.
In the early 1990s, Doug was a pioneer in developing the first QuickBooks seminars in the country, and he went on to build the largest group of accounting software consultants in the small business accounting profession. Doug serves on several advisory boards for technology companies and has consulted with numerous industry leaders, including Intuit, Sage, Apple and Adobe Systems.
Doug is the author of numerous books and courseware materials, including The QuickBooks Consultant’s Reference Guide and QuickBooks Complete, a college textbook.
Doug attended both the University of California, Santa Cruz and Santa Clara University, and holds a Bachelor of Arts degree in Computer Information Systems. Doug and his family live in Pleasanton, California. His hobbies include woodworking and golf.
Read Doug’s articles, slide presentations and books in The CPA Practice Advisor and his slide decks, and see his published books. His QuickBooks college textbooks continue today as QuickBooks Online Step-by-Step.
Recognition
Awards and education
- 2008–2015Accounting Today “Top 100 Most Influential People in Accounting”, every year
- 2013Small Business Trends Small Business Influence Champion

Over the years
On stage and in print
Angel investment and advisory
Our portfolio
- Bill.comPublic offering, December 2019
- Accounts payable, receivables and payments automation.
- Gusto
- Payroll, benefits and HR for small business.
- Botkeeper
- Automated client bookkeeping for accounting firms.
- Gilded
- The future of finance is global, open and powered by blockchain: payments and accounting for global businesses with both crypto and traditional finances.
- Autio
- Location-based audio stories for travelers: the facts and history of wherever your GPS says you are.
- ContaAzul
- Online accounting software for the Brazilian market.
- Ace Cloud HostingPreferred hosting provider
- Cloud hosting for Windows desktop applications: QuickBooks, Sage, tax applications and all your Windows data. Our preferred hosting provider for its support, fast response and very high performance.
- ArmaticSold to BlueSnap, October 2019
- Integrated quoting, eSign, AR automation, customer success and NPS.
- BQE Software
- Professional services automation, project management and accounting for professional services firms.
- Mana Pacific
- Accelerating the adoption of renewable energy in the Pacific Islands.
- Locate Inventory
- Cloud-based inventory management for mid-sized businesses.
- Client Hub
- An all-in-one workspace where accounting professionals and their clients have everything they need to collaborate.
- Spotlight Reporting
- Integrated reporting and forecasting that turns insight into better business outcomes.
- Agiliron
- One suite for every order, inventory and CRM record, from every sales channel.
- Netfira
- Invoices delivered straight into your customer’s own accounting system, with one-click customer statement reconciliation.
In their words
Endorsements
Having worked with Doug across the span of over 5 years and over two companies (Xero and Intuit), I appreciate his expertise, his passion for accounting professionals, and his continual push for improved products and processes from the vendors that serve the accounting industry. He has provided great insights on how to improve what we do and has continued to push the accounting profession forward overall.
Ian VacinVP, Karbon
Doug is one of the people who you think of right away as a thought leader in our industry. He has been a great thought partner to me and as a sounding board on everything from strategy to specific product capabilities. He helps move the industry forward by highlighting the best players and driving everyone to achieve excellence in their products and services. Doug is one of the pioneers in the space of creating communities for our industry – and his passion for the accountant, advisors and small businesses energizes me and others he works with. It’s a pleasure to continue working with Doug.
Samir KhoslaFormer QuickBooks Product Manager, founder of Client Hub
Doug is an industry icon and technology evangelist. He understands how small businesses operate, and how technology can help them be agile and out-innovate their competition. I have worked with Doug on numerous projects over the years, and he was a great supporter of Method even in the early days when we were just some excited geeks with a pie in the sky idea.
Paul JacksonCEO, Method
I knew about Doug for a number of years before I started collaborating with him – His name would pop up as a “thought leader” in various publications and forums relating to accounting technology. Until I started working with him in the QuickBooks and Beyond blog I didn’t realize how apt that label was. Doug truly is a “thought leader” in the area of small business accounting. While most of us are struggling to keep up with all the new technologies that are in our hands now, Doug is not only showing us what technologies are going to be the most important to us, he is also helping us become prepared for the NEXT step that we will have to take. That truly is “thought leadership” – helping us to understand what the future will bring so that we can prepare ourselves.
Charlie RussellFormer blog editor, The Sleeter Report
When advanced-certified QuickBooks consultants have a business question and they’re stumped, where do they turn? To Doug Sleeter and his professional organization, ‘The Sleeter Group.’ I’ve known Doug for years, and know he is one of the most consummate professionals in the accounting world, as well as a foreseer of technology trends in this space. If you want solid business advice, or just to chat about how the business world is evolving, contact Doug Sleeter. He ‘gets it’ when it comes to understanding how small and medium function and what they need.
Tim GrantInventory, manufacturing and transportation software consultant, member of The Sleeter Group Consultants Network
Doug and the Sleeter Group have been a huge positive influence on my company. Not only has the Sleeter Group provided the information and networking needed by those of us who provide small business consulting services, but Doug has been very generous with his time and knowledge for me personally and for our regional QuickBooks groups. As I expand my business via a new consulting firm and new products and services I will continue to rely on Doug’s valuable insight and knowledge.
Mike BranchSenior Associate, RSM US LLP, member of The Sleeter Group Consultants
Doug is a true evangelist. He understands technology as well as how small businesses operate. He is always looking at ways to make small businesses more efficient.
Andrew BaileyFounder, Cabinet NG

Doug’s QuickBooks textbooks, today
Learn QuickBooks Online with QuickBooks Online Step-by-Step
QuickBooks Online Step-by-Step was originally developed by The Sleeter Group, the company Doug Sleeter founded, and is written and edited by Alicia Katz Pollock. Questiva Consultants publishes it today. Chapter 4 is free to read, with no account and no card.





















